Privacy Policy
How we collect, use, and protect your personal data under UK GDPR.
Effective date: 2 June 2026 · Data controller: Top10CasinoRanks (top10casinoranks.com)
1. Introduction
We respect your privacy and are committed to protecting your personal data. This Privacy Policy explains what information we collect when you visit top10casinoranks.com, how we use it, and your rights under the UK General Data Protection Regulation (UK GDPR) and the Data Protection Act 2018.
2. Who we are
Top10CasinoRanks operates the website top10casinoranks.com as an affiliate comparison service for UK online casino brands. We are the data controller for personal data collected through this Site.
Contact: contact@top10casinoranks.com
3. Data we collect
Information you provide
When you use our contact form or email us, we may collect your name, email address, subject, and message content.
Information collected automatically
- IP address and approximate location (country/region)
- Browser type, device type, and operating system
- Pages visited, time on site, and referral URL
- Advertising click identifiers (e.g. gclid) when present in the URL
- Cookie and similar technology data (see section 6)
We do not intentionally collect special category data (e.g. health, ethnicity) or data relating to children under 18.
4. How we use your data
We process personal data for the following purposes:
- Operating, maintaining, and improving the Site
- Responding to enquiries and support requests
- Measuring marketing campaign performance and affiliate attribution
- Analytics to understand how visitors use our content
- Fraud prevention and security monitoring
- Complying with legal and regulatory obligations
Legal bases (UK GDPR)
- Consent — where required for non-essential cookies or marketing
- Legitimate interests — site analytics, security, and affiliate tracking where balanced against your rights
- Contract — responding to contact requests you initiate
- Legal obligation — where we must retain or disclose data by law
5. Sharing your data
We may share data with:
- Hosting and infrastructure providers
- Analytics providers (e.g. Google Analytics, where enabled)
- Advertising and affiliate tracking partners
- Professional advisers (lawyers, accountants) when necessary
- Authorities if required by law or court order
When you click through to a casino operator, that operator becomes an independent controller of any data you provide on their site. Their privacy policy applies.
We do not sell your personal data to third parties.
6. Cookies and tracking
We use cookies and similar technologies to:
- Remember preferences and session state
- Analyse traffic and user journeys
- Measure advertising conversions (including Google Ads)
- Attribute affiliate referrals
Strictly necessary cookies are required for core functionality. Analytics and marketing cookies are used only where permitted by law — we will request consent via a cookie banner where required.
You can manage cookies through your browser settings. Disabling cookies may affect Site functionality.
7. International transfers
Some service providers may process data outside the UK. Where this occurs, we ensure appropriate safeguards are in place, such as UK International Data Transfer Agreements or adequacy regulations, consistent with ICO guidance.
8. Data retention
We retain personal data only as long as necessary for the purposes described above:
- Contact enquiries: up to 24 months unless a longer period is required
- Server logs and analytics: typically 12–26 months
- Marketing attribution data: per partner and legal requirements
Data may be retained longer where required for legal claims or regulatory compliance.
9. Security
We implement appropriate technical and organisational measures to protect personal data against unauthorised access, alteration, disclosure, or destruction. No method of transmission over the internet is 100% secure; we cannot guarantee absolute security.
10. Your rights
Under UK GDPR, you have the right to:
- Access a copy of your personal data
- Rectify inaccurate data
- Request erasure ("right to be forgotten") in certain circumstances
- Restrict or object to processing
- Data portability where processing is automated and based on consent or contract
- Withdraw consent at any time (without affecting prior lawful processing)
- Lodge a complaint with the Information Commissioner's Office (ICO)
To exercise your rights, email contact@top10casinoranks.com. We will respond within one month, subject to extension for complex requests.
11. Marketing communications
If you subscribe to updates (where offered), you may unsubscribe at any time using the link in our emails or by contacting us. We do not send gambling promotions to under-18s or self-excluded individuals.
12. Changes to this policy
We may update this Privacy Policy periodically. The effective date at the top will change when we do. We encourage you to review this page regularly.
13. Contact & complaints
For privacy questions or to exercise your rights, use our contact page.
If you are unhappy with our response, you may complain to the ICO: ico.org.uk